Christian Debt Recovery

Semi Exclusive Debt Leads

February 2nd, 2011 |

Author: Gavin

Six Things You Should Know When Purchasing Internet Leads

1. How is the lead generated? We don’t use any gimmicks, spam, incentive marketing or affiliate traffic to drive traffic. This is a HUGE factor in the success you will have with the leads from any provider. Almost every lead vendor out there, even the biggest names in the industry use gimmick ads promoting low rates that don’t exist or forms offering free Home Depot gift cards, free credit reports or win an i-pod etc… These “prospects” are trying to get something for nothing, they might be in the market or even qualified but that doesn’t mean they want to speak to you! These methods will generate a high volume of traffic and generate a lot of leads but the contact and conversion ratios are very poor and you will have to call twice as many people to get the same result that you would experience with SmartLeadz. We generate all of our leads through organic search, targeted keyword search and Pay-per-click as well as educational blogs and consumer site relationships with companies like Bankrate.com and MarketWatch.

2. How many times the lead is sold. I don’t care what company you pick, almost every single provider, especially those with low lead costs, sell their leads multiple times. The cost to generate an internet lead in today’s market is costly so to monetize and maintain profitability these providers make it a habit to sell each lead anywhere from 10-30 times. This means the lead goes out 10-12 times the day it is generated and then the lead is continually sold as an age lead each day over and over and over again. A few obvious things happen here. First off the customer becomes irate that so many people are calling and either get nasty or simply stop answering their phone, you get a poor contact ratio thus a poor conversion ratio and ultimately a waste of your marketing dollars. We survive off repeat business and need long-term relationships therefore this model of turn and burn doesn’t work. We would never get a reorder if we pushed oversold leads. SmartLeadz sells the lead one of two ways, either exclusively to you and you only or semi-exclusive which goes out to a total of 3 lenders/brokers. Also, we don’t sell exclusive leads to you today and then turn around and sell it as a 1 day old non-exclusive lead the next day to as many people as possible – yes this really happens with about 95% of the lead providers out there. Also, we don’t have “cherry-picking systems” to push aged and oversold leads. Any company with a cherry picker likely never generated the lead themselves in the first place and/or sells each lead dozens and dozens of times by continually discounting the price. SmartLeadz sells the lead to you once in real-time, for this reason our contact ratio is among the highest in the industry.

3. Lead Return Policy & Guarantees. SmartLeadz has a very lenient and common sense lead returns policy. We know what type of leads you need to be successful and we spend a lot of time and money on the front-end to generate the quality lead in the first place so our lead return ratio is very low. If you do get a lead that doesn’t match your filter criteria, has invalid contact information or just clearly isn’t a qualified lead – WE WILL REPALCE IT – you will never have to pay for a bad lead again. Many vendors out there don’t generate their own leads, in fact 40% of my clients are other lead resellers and if you try to return a lead to a lead broker and they can’t get a credit from their source then guess what…. You’re not getting a credit. You will never have to arm wrestle us for a replacement lead. We have a Quality Control department that reviews each request and if the lead can’t be fixed then we replace it with a valid lead as soon as one is available.

4. Lead Verification & Screening. Most lead vendors send out exactly what they generate and have no type of lead screening in place at all. SmartLeadz has sophisticated software that puts each lead through a 30 point check. We do a reverse IP address, name, address, phone number check as well as make sure the form is fill out in its entirety with no fake info. There is nothing more aggravating then getting a lead with fake info on it, mostly companies that have this issue are those that use affiliate traffic and incentive marketing as I mentioned previously. Again, this is due to people filling out fake info so they can get whatever is being advertised rather than being contacted by you.

5. Real Time Delivery. Upon being screened our proprietary lead software delivers the lead to you via email or live post within minutes of the applicant completing the online inquiry. In many cases you will be able to catch the customer while they are still sitting at their computer while their interest level as at its highest. Again, most lead vendors pull leads and send them in batch files and you could get that lead 30 minutes, hours, or even days later. I know almost every lead company out there pulls leads over the weekends and sends them out on Monday. What do you think the chances of catching someone on a Monday morning when they made out the request Saturday morning?

6. Lead Management System. Because we care about your conversion ratios and overall ROI we have an alliance with the best CRM software company, Lead Mailbox. If you do not have your own lead management system (which we can work with any type) we can offer you at a dramatically reduced price your very own Customer Referral Management web based system. If you were to go to any of these companies direct the cost would be around $500-1000 and worth every penny and they additionally charge a $0.25 cent per lead transaction fee. We can get you setup for a one-time fee of $99 and no per lead transaction fee. This software allows you to receive leads in real-time with a host of other deliverability functions. You are able to track and manage each lead every step of the way from a contact, call backs with scheduled reminders, auto-email follow up, returns/credits, and there are maps, calculators, value check AVM’s, and then you can also upload the application into your loan software such as Calyx etc.

About the Author

SmartLeadz™ has an array of powerful and effective marketing tools and techniques designed for your success. We have perfected every means to identify a quantity of quality prospects and bring them to you in real-time and on budget. Speak to a Lead Specialist Today for a FREE quote on a Trial Campaign: 888-MY-LEADZ START SPEAKING TO QUALIFIED & MOTIVATED PROSPECTS TODAY!